Sales. As a rule, this is the main goal of a messenger marketer. He builds a structure for engaging and working with subscribers at all stages of the life cycle and leads to target actions using chatbots and funnels in messengers.
Application qualification. A messenger marketer can create chatbots that will find out the primary needs and level of interest of users before passing their requests and applications to the sales department.s work and collect the necessary information about the client or buyer automatically.
an example of the very bot that works “with a bang”
Engaging the audience in the product. With the help of sequential series of messages in messengers and engaging funnels, a messenger marketer can build long-term work with subscribers to maintain relationships and engage them in the product: introduce the company, share information, play. To do this, a messenger marketer develops funnels of different types: educational, informational, gamification, and combines them with each other if necessary.
Technical support. A messenger marketer can create vietnam email list virtual assistants - chatbots that answer common questions without the involvement of real people.
Signing up for services/paying for goods/registering for webinars. A messenger marketer develops and configures chatbots that automatically perform functions for accepting orders, making payments, or signing up.
And all this is managed by a messenger marketer. Of course, it will not replace support workers, managers, administrators. But it will make their lives much easier
Notifications and trigger messages. A messenger marketer develops an engagement strategy at all stages of the subscriber life cycle and creates funnels for significant triggers - events and user actions. These can be reminders about an abandoned cart, paying a bill, registering for an event. The task of a messenger marketer here is to think in advance what these events can be and set up automatic funnel launches for them.
This allows you to optimize sale
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