Share-worthy content on social media

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Content published on social media should be attractive, interesting, pleasing to the eye, valuable... You can list the desired features endlessly. All in order to collect as many comments and likes as possible under the posts. But is the number of likes really the best measure of popularity and a way to build reach ? It turns out that this time is slowly becoming a thing of the past. Sure, thumbs up and other reactions still have their value, because they are the easiest form of interaction between users and entities publishing content. So what will be the most important measure of the value of our posts? Shares!

Contents
Where to start?
Remember, there are real people there!
Set your goals!
Does it work?
Paid promotion
Content that is eagerly reposted or shared by recipients is called share-worthy content . Actually, translating this name into Polish, we already have an almost ready definition of this term. However, let me not finish this entry here and write a little more about this topic.

Where to start?
Share-worthy content on social media

The rule that you should always have in mind when creating content is the answer to the question “ What will engage the recipient? ”. Simple? Not necessarily. There are several options: it can be something funny, inspiring, thought-provoking or even controversial. It all depends on the specifications of your target group. Characterizing them and creating an example persona (who is the recipient? How old are they? Where do they live? What do they do? What are their interests?) will allow you to more accurately benin telemarketing data select topics and the form of their creation, visualization and implementation. After all, it is difficult to appeal to all Facebook or Instagram users with one post, while at the same time catching their attention enough to share it. Get to know your target group, analyze what topics interest them, what they are looking for on the Internet, what fanpages or accounts are most attractive to them, and then try to match your activities to their preferences.

Remember, there are real people there!
Share-worthy content

Is there a correlation between the popularity of a given post and the amount of content used? It is difficult to measure and give a clear answer. There is no doubt that we are increasingly immersed in the tendency to favor short forms, preferably graphic ones. Because who will read that? The problem is that long texts were demonized some time ago, which is why we missed the moment when recipients started to search for more and more valuable content on the Internet again.

I dare say that an engaged creator is an engaged recipient . If, when writing a text or creating graphics, you focus on the content you want to convey as much as on the way it will reach the user's consciousness, the chances of share-worthy content increase . Also remember that you are writing to specific people. You do not know them personally, but you know their simulations, the previously mentioned personas. The language you will use should be familiar and friendly to them, regardless of the topic you are discussing. The distance between the recipient and the sender decreases when you use personal forms - by addressing directly, you build an atmosphere similar to that which prevails between friends, while at the same time positively influencing the reception itself.

Don't be afraid to use emotion either. Amusement, excitement, sadness or even fear in response to your content help build a bond with the recipient. If you combine your content with emotional engagement, more reactions are guaranteed!

Set your goals!
Share-worthy content - social media

Why do you publish content? Is it to sell? To entertain? To contribute to building a positive image of the employer? To educate? First, the answer to this question will protect you from publishing for the sake of publishing. Second, it will direct the way you create content. It will give clarity to the general idea of ​​what the content should look like and what it should contain. The best defense will be credible content that we can call "taken from life". Stories about the team that you create in the company, case studies from projects you have completed, opinions about your products and photos/videos from users - everything that can be identified as real, quickly brings you closer to share-worthy content.

Another issue with goals is their quantitative setting. Before you decide that you are aiming for sky-high growth as a goal, remember - goals should be reasonable, measurable and achievable. Example: 15 new Instagram followers in a week or a 10% increase in Facebook likes in a month. Trust your common sense, but don't forget about ambition.