An overview of effective (and free!) tools for creating content on social media

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Publishing content on social media may seem like writing a few words, adding emoticons and uploading a photo. However, it is worth using the services of a professional digital marketing agency to achieve the best results. In fact, you wouldn't be too far wrong in describing this process - it is worth emphasizing that this is a very simplified understanding. However, before these activities can be carried out, you have to go through several applications that will lead you to the final click "share".

There are currently many incredibly useful tools available that allow you to create truly amazing graphics or reels, without the need for special skills. As you know, the visual aspect is very important and it is often this that decides whether the recipient will stay with us for longer. It is worth testing new solutions to finally determine what type of publication brings us the greatest engagement from the recipients.

Below I describe free tools that are extremely helpful when creating content for social media.


At first, I used Canva to prepare presentations for final exams. The graphic design - much more attractive and aesthetic than in PowerPoint - was effective in distracting the lecturer and other students from any potential substantive deficiencies. Later, when I started my first job at a marketing agency, it became a tool for effectively and effectively creating visual content for posts. Canva in its free version offers us a whole range of possibilities - we can create posts and cover photos for Facebook, posts for Instagram, videos, logos, infographics, leaflets and much more! You will find there a lot of good-looking templates and themes that can be modified. It also gives you the option to upload and store files so that you can use them in later activities.

For some time now, Canva has also been perfect for assembling reels. Although it may seem unintuitive, because this tool was created mainly for graphic purposes, I assure you that you will not be able to assemble a product video so quickly anywhere else. A huge advantage of the application is that you have absolutely everything in one place. A wide bank of malaysia telemarketing data graphics, films, stickers, photos, allows you to rely solely on Canva when creating content for social media. Another advantage are ready-made mockups - if you have previously found them inconvenient to use, or considered them complicated, after trying this option in the application, you will certainly change your mind.

Roller assembly
Last but not least, Canva’s AI-powered ability to generate images from text is a huge help in an age where AI is everywhere!

Canva AI Introduction
Below you can see our results for the phrase “marketing agency shark.” Remember, the more detail you provide about what you want to achieve, the better the results will be.



Typos, spelling and punctuation errors - of course, they happen to everyone, regardless of how many texts we have written in our lives. Unfortunately, they do not look good in published content. Sometimes we are not able to catch them ourselves, but don't worry, why do we have programs that will do it for us? In my opinion, LanguageTool works best. We can check not only texts in Polish, but also in 19 other languages. It is worth trusting it when it comes to catching repetitions, incorrectly placed punctuation marks and spelling errors. The free version supports content up to 20,000 characters. Interestingly, the tool is also available as an add-on for the Chrome browser.

Plagiarism checker
Plagiarism checker

We all want the content we write to be interesting, specific and... original. Unfortunately, this last feature is causing more and more problems when anyone can publish almost anything on the web. In addition, we sometimes write a similar text without even realizing it - especially when we write about a popular topic. Don't panic - we have Plagiarism Checker to check for possible plagiarism. After scanning and checking your text, you will receive a percentage result showing to what extent it is unique and to what extent it is similar to others available on the web. You can also immediately check which sentence was repeated in specific articles.


What would a post be without emoticons? Just a solid block of text that encourages you to scroll further at best, and certainly not to read. And what would it be like to manually search for emoticons for a text, especially a long one? A waste of time. Fortunately, there is PiliApp. In one place you will find all available emojis, which, when clicked, are immediately copied to the clipboard and you can paste them into published or planned posts.

The search engine built into the tool is extremely useful, where you just need to enter keywords - based on them, specific emoticons will be suggested. This option is especially often used by all those creating content for clients from specific industries. After all, no one wants to waste time searching for the right symbol among hundreds of others!

Link Shortener - Bitly
Link Shortener - Bitly

If you want to share a link to an article or video in a post, use Bitly! The first advantage of using this tool is that we get a shortened version of the link, which looks simply more aesthetic than the original, which stretches over several lines. Secondly, after entering the Bitly website, you can check how many clicks a given link has collected, at what time and from what country your recipients were.

GIPHY
GIPHY

Gifs are a simple and eye-catching graphic form that we can use to diversify posts. You can create them yourself, using your own resources, or use existing ones. My favorite free platform for doing both of these things is GIPHY - countless ready-made gifs, but also stickers and a tool for creating your own ideas. Posts using them will certainly be an interesting diversion for your recipients! An additional advantage is the maximum ease of navigating this site. Just be careful not to get sucked into browsing funny gifs for (too) long. Been there, done that.

Tools for creating InstaStory
Tools for creating InstaStory

InstaStory is my absolute favorite social media tool. It gives you a lot of room to show off your creativity and create dynamic, attention-grabbing messages. But okay, how do you create them? My favorites are Unfold, Lumen5, StoryArt, and Seen. In their free packages, you can use incredibly aesthetic collages, templates, and patterns. In addition, you will find fonts other than those available on Instagram. Using each of these applications is child's play and intuitive - it shouldn't cause you any major problems. In addition, there is nothing to stop you from using the created content to publish on your account. Each option is available as a mobile application, and Lumen5 also supports the desktop version.