Their third abandoned cart email follows the cadence of the second, triggered to send 48 hours from the first.
Here, the subject line puts even russian number whatsapp more focus on urgency and loses the friendly tone. Instead, it is more matter of fact, underlining the urgency of the subject line.
Lastly, the preview text is again used to great measure. In this case, The Honest Company hints at an added benefit of free shipping.
While I wish this line was more personalized based on the shopper's cart, it still accomplishes it's goal of imposing time pressure and adding incentive to act now.
Email #4
The final subject line in the sequence is a last chance email.
What is most instructive is how persistent The Honest Company is once they have a lead with demonstrated purchase intent.
Despite the customer not responding to previous emails, they don't give up. Instead, they keep their promise, expire their cart, and invite them to come back.
As we went over company after company, we saw many recurring themes, tactics, and strategies used. We consolidated the most common subject line types below, and provide a few examples for your swipe file.
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8 Types of Abandoned Cart Email Subject Lines
In total, we discovered 8 subject line archetypes that retailers used to maximize conversions.