How to create a FAQ page for SEO

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You've probably used them more than once, right? A FAQ page is extremely important for web users, since thanks to it, they can resolve the most common questions that usually arise about a product or service without having to contact customer service. Easy and fast. I ask myself X and on the FAQ page I have the answer to the question. No more cumbersome equations.

But it is not only essential for the user, but also for your SEO strategy , since it greatly influences the positioning of a website, among other things that we will tell you about below. Let's go step by step:



What is a FAQ page?
The meaning of its acronym says it all : Frequently Asked Questions. That is, ameriplan email list literally translated, “Frequently Asked Questions.”

With this in mind, the content that we are going to find on a FAQ page is clear. It is a page that answers the most common questions that have reached the business administrators from the users of the page or even from social networks.

Through this section, you can guide your page visitors, using a common thread, through the different basic questions that other users have had. In this way, the user will not only be able to find the answer they were looking for, but will also resolve possible future questions that they may have had or those that they had not even thought of but whose knowledge will help them when making a decision about the product or service you offer.

The visitor will thus reduce their search time and avoid having to contact customer service by phone or email. This is usually a very annoying thing to do and some potential customers may get lost along the way because they do not want to take so many steps to resolve their queries.

In addition, your customer service expenses will be reduced because you will no longer need X people behind a phone or a screen to solve the basic questions of the user or potential client.

It's all advantages!



Now let's see how to implement your FAQ page for SEO? Come on! Let's go!



The importance of the FAQ page for SEO
SEO works by keywords…we agree, right?

So, what better way to include them than in one of the most visited sections of your website, such as the FAQ page. Here, you can include relevant content for your users. Valuable information. And what does all this mean? A longer stay on your page. Because the content is interesting and, as we mentioned before, it guides the visitor through the entire page and hooks them. They stay to continue reading and thus satisfy their curiosity. Interesting from an SEO point of view, don't you think?



You can work on organic positioning from your FAQ page, by strengthening your long-tail SEO strategies... or in other words, positioning through many keywords with a not very large reach, instead of with a few that have the maximum reach and for which the competition is much greater... A lot!

On the other hand, you can use this page of your website to create interesting internal links, thus increasing navigation through your domains. How? If one of the most frequently asked questions is, for example, about prices, offer the necessary information on your FAQ page and convince the user that they should click on the link you propose to find out all the details about it. In other words, a CTA (Call to Action) that links directly to the pricing page.

Of course, a FAQ page will help both your website user and your team with time management, leading your buyer persona to the places they need to go, without having to search for convoluted paths that ultimately make them give up on their attempt. To give a graphic example: It is not the same thing that you need to find the only red flower in the whole forest, as it is to be able to choose the one you like the most in a field of red flowers.