Within a merchant's target group, there may be several user types at the same time, and different target user types should "focus" on different personas. Each persona cares about different pain points (needs) and focuses on different projects. . It is recommended that you first target 2 to 3 more representative user types (for example: those who appear most frequently on the consumer list, have the highest purchase intention, have the need for continuous use, and have the best feedback effects) to create character profiles to avoid too many This causes the marketing strategy to lose focus.
2. The more details, the better
If the character profile can contain more details, more customers' pain algeria phone number data points can be captured during strategic planning. If you do more, you will definitely gain something.
3. Regular review and maintenance
The market is dynamic, and people's consumption habits may also change. The recent rise of food delivery is a good example. Therefore, remember to treat the character profile as a real person who will grow and change, update and review it regularly, and then continuously optimize and improve it. In the process, new and representative user types may also be derived. Therefore, I encourage editors to design the first version of the character profile first. Don’t worry too much, and don’t feel pressured to get it right in one go.
Common social management styles
Imagine if the merchant's brand was a person, what kind of feeling would the editor hope this person would give customers, and how should they interact with customers? When the target group is clearly defined, the answer to this question will be much clearer! Three common style references are provided below:
1. Ghostly and unique style
Nowadays, many Internet celebrities are no longer afraid of being different from others. They may have a strong personal consciousness and self-character. What they say, do, and have unique opinions on different issues, and even form an exclusive " "Quotes", by creating a different sense of contrast from others, it can make the eyes of the target group brighten.