The podcast as a content strategy

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In this group we find podcasts that aim to broaden the listener's knowledge about a specific topic. For example, channels that talk about personal development, financial education or digital marketing.

They have the most loyal audience and are the most profitable. Do you know why? Because they are based on evergreen content and that means that their visits are recurring no matter how much time passes since they were published.

Informative podcasts
Unlike the previous group, this type of Podcast focuses on the latest at&t email database developments in a topic. It can comment on new developments in the technology sector, analyze new video games that are coming onto the market, or fashion trends for each season.

Since this information is of interest and is therefore subject to current events and will therefore lose value over time, the best way to make it profitable is through advertising.

Persuasion Podcast
We understand a persuasion podcast to be one that seeks to convince or instill a series of ideas in its audience. In Spain there are none yet, but in other countries they have been used to establish religious or political beliefs.

As you can imagine, the followers of this type of podcast are quite loyal, so much so that they are able to finance the broadcasts through formulas such as crowdfunding or directly.



Do you already know which type of Podcast best suits your marketing strategy?

Perfect, now we are going to choose a platform. To do so, we present you with four options that allow you to host your podcasts for free:

Spotify : Yes, this music streaming platform has also recently entered the world of podcasts.
iVoox: it is the best known in Spain and also offers the possibility of listening to live radio programs.
Player FM: This is a very complete program that, beyond the free option, offers different types of subscriptions so you can choose the one that best suits you.
TuneIn: This is the most downloaded app on Google Play. It is completely free, but you have to be prepared to listen to ads in exchange.
Take your time to explore them and choose the one that best suits you and the audience you want to reach.

The podcast as a content strategy

Perfect, there you have it. You have already chosen the type of content you are going to offer and the platform where you are going to host it, but… How do you add a Podcast to your content strategy?

Surely when you think of a podcast, you think of a format similar to a radio show where the host performs monologues or interviews third parties, right?

So what do you think if we tell you that there are more options?

You can use podcasts to add extra content to your blog, as an alternative to get the most relevant content to different audiences, as a way to answer questions from followers, and to organize discussions or debates between experts on a subject.