How to find marketing distribution channels for my business?

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When you are choosing a marketing distribution channel (or several) for a particular product or service, you should take these aspects into account:

Product
Make sure that the distribution channel is profitable and efficient for that particular item. And we are not just talking about cost, we must also consider which channel offers us the best tools to explain ourselves in each case.

Although sometimes that means going off-script, as in the case we explained in the video about the fashion brand that puts on shows on Twitch.

Who are you targeting?
This is nothing more than detecting where your target moves , betting email database beyond thinking that if we are targeting companies (B2B) we have to be on LinkedIn and if we are targeting the end customer (B2C) we have to be on Facebook.
target audience

There are many more options: sector-specific or specialized channels where you will only find your target audience, channels where you can get your audience to finance the production of the product or channels where the users themselves recommend your product.

If you want to know more about new distribution channels and see examples of different types of businesses that have already applied them, click on the video and enjoy.


Brand positioning
Be careful, because the marketing distribution channels used can affect the customer's perception of the brand, so they must be aligned with the image you want to present about it.

Selling a cream in a supermarket is not the same as selling it in a perfumery or a pharmacy, right? Well, the same thing happens in the digital world.

In short…

If you think that simply by posting your product on the Internet you will sell more, let me tell you that this is not the case, not even in Disney movies.

You need to create that highway by which the customer will get to you.

Remember that this highway is built on the basis of good content and can take different forms depending on whether it is for motorcycles, cars or camper vans (yes, these vans are even on marketing blogs).