Create impactful influencer marketing strategies to win 2025

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Witpeerd is a lifestyle blogger and creator known for travel, coffee and “slow city life,” so she’s a natural partner for Sonder, a platform that aims to provide immaculate, personalized hospitality experiences.

Key takeaways: Travel and hospitality industries work jamaica b2b leads with influencers to highlight unique product offerings while alluding to customer experience through strong storytelling and eye-catching imagery.

Consumers know they’re being sold to and seek influencer content resonates with them. Building stronger partnerships, leveraging niche communities and championing diversity are relevant trends for brands looking to craft the ultimate playlist for the crowd to enjoy.

Read the full 2024 influencer marketing report see other influencer marketing trends and learn what it takes to create meaningful influencer marketing strategies.


All great content has a hook—something that grabs the viewer’s attention while driving meaningful engagement. Think of your social media strategy’s executive summary as the “hook” for your performance reports. It highlights clear, digestible insights that capture your leadership team’s attention while demonstrating your work’s value.

A well-received social media report can lay the groundwork for more resources, recognition and trust. In this guide, we share how to draft executive summaries that communicate social’s impact in a concise and compelling way.