White label and Private label
White label is a sales model in which the manufacturer's brand or logo is removed from the final product and replaced with the buyer's mark.
Private label is a unique version of white label. A retailer works with a third party to create a product that will look or perform differently from similar products.
The Russian large retail chain Magnit is a striking example of such a model. Its products under the brand name Moya Tsena are made to order by the manufacturer.
Print-on-Demand
Print-on-Demand resembles the business owner database B2C model. The client places an order on the website, and the seller, having processed it, forwards it to the intermediary. The latter's task is to apply the required design to the specified product and deliver the product to the buyer.
The Print-on-Demand model is used by many bloggers to monetize their content. Original products under your own brand allow you to get the desired effect without labor-intensive efforts.
For example, users of the e-commerce platform Printful have the opportunity to create a unique product by designing it themselves and then sell it online.
Dropshipping
This is the name given to the retail sale of goods that the seller does not store in his warehouse, but purchases from suppliers only upon receipt of an order from a client.
In other words, this type of business does not require the presence of inventory, and the bulk of the work, including managing it and delivering it to the buyer, is carried out by the supplier.
Dropshipping and eCommerce
MegaDrop24, "Supplier of Happiness" - examples of dropshipping.
Subscription business model
This is a direct sales method where the final product is not a real product, but a subscription. The description of this model includes services for watching movies and TV series: Okko, Netflix, Kinopoisk, Ivi, Hulu and others.
Customers are given a choice of service package and its validity period. In addition, the subscription can be cancelled at the customer’s discretion.
Wholesale sales
This type of e-commerce is similar to the B2B2C model and describes the interaction of the supplier, seller and buyer. The manufacturer sells goods wholesale to the retail enterprise, which in turn sells them to the end consumer individually.
This type of activity allows to reduce marketing expenses and increase sales due to the fact that the end sellers perform most of the supplier's functions. Wholesale trade helps to increase the company's share in the market niche it occupies, since it can be represented by several retail outlets in different regions, such as the M.Video chain.
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