Help in motivating staff – payment of the variable part of the salary, bonuses and allowances, is provided by competently and clearly set tasks and transparent indicators of labor efficiency. For example, if a new manager came to the company and was told the condition that the sales plan should be increased by half from the existing one, then with a high degree of probability he will not work there for long. You should not set tasks for subordinates that are impossible to achieve in advance, this is a demotivating factor.
Determining achievable results is the prerogative of department heads or site managers who know the specifics of the work and can calculate the optimal output volume. The table provides several examples:
Speciality Tasks for which the result can be calculated
Waiter Availability of an rich people database average daily check of 5,000 rubles
Sales Manager Sold tables and chairs to five educational institutions in a month. Brought the company a profit of 3 million rubles
Database Analyst Prepared a final report on product sales for the marketing department for the reporting quarter
HR Director Trained sales and accounting department managers to set tasks for subordinates. Correctly distributed the budget for employee bonuses
A creative profession of an employee involves setting larger goals for him and a longer period of time to achieve them. For example, a journalist of a newspaper or magazine has a clear number of articles that he must write within a month, and a product manager has only one task for the whole year: to bring a new product to the market.
Evaluation of the nature and results of work
However, all employee performance indicators must have one common business objective and be consistent with the organization's strategic plans.
Drawing up a portrait of the team
To create a portrait of a team, it is necessary to assess it in terms of age, marital status, health, interests, availability of personal transport, etc.
The head of the sales group wants to buy voluntary health insurance policies for the employees of his department. Since he has young guys under his command who, in the worst case, get sick once a year for an average of three days, the costs of this purchase will obviously be unprofitable. Upon closer communication with the staff, he found out that most of the team members like to play volleyball. And if he rents a gym for them in the evenings or on weekends, this will be the most effective way to motivate them.
Drawing up a portrait will help you decide which motivation methods will suit your employees and which ones should be abandoned.