13. Reduce unnecessary noise with spam filtration

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Because Listening is a premium add-on, trial accounts don’t have access to the tool. However, you can still see it in action by scheduling a demo. If you do, here are two features to ask about:

Spam posts on social media are like taxes bahrain b2b leads or traffic jams—they’re annoying, but inevitable. That’s why it’s important to invest in tools that tune them out.

Sprout Social’s Listening tool has built in filtering technology that excludes common noise categories like sweepstakes, sales listings, coupons and adult content. If your Listening Topic is pulling spam messages that don’t fall into those categories, you can set up custom filtration options using the spam publisher’s location or website information.

These tools increase the accuracy of your listening data, so you’re left with insights driven by real people—not bots.

14. Enhance social listening queries with help from AI
Sprout’s Social Listening tool uses artificial intelligence to sift through billions of data points to spotlight trends, insights and key learnings essential to your strategy, but that technology isn’t limited to the back end of our system.

Use smart AI technology to maximize the tool’s potential through the following features:

Queries by AI Assist: Generate keyword suggestions for Listening queries to make your search more precise and comprehensive. You can also use this tool to generate Theme suggestions, which are additional groupings you can apply to your messages within your Listening Topic for deeper insights.
Summaries by AI Assist: Get the TL;DR on Listening messages with more than 800 characters. The generated summaries will pull the most important information and themes from the post, so you don’t have to leave things up to chance by skimming.
Experience these Sprout Social features firsthand
You can test drive these features for yourself, even if you’re not already a Sprout customer.