Bring influencers into new product and service development

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Discerning audiences can spot an overly promotional post when they see one, which is why posts like that tend to flop. Instead, giving influencers a seat at your creative table will allow them to share their critical audience and internet culture insights.

The second thing influencers would do british indian ocean territory b2b leads to improve relationships with brands is be involved in product and service development meetings before promotions even begin. Again, influencers are on the pulse of your audience’s needs and wants. Like when food blogger and influencer @SmittenKitchen convinced premium cookware brand Staub to bring back their cast iron braiser.

An Instagram post from blogger and influencer about her partnership with Staub, and how her feedback encouraged the brand to bring back one of their fan favorite products.

Allowing influencers to inform the direction of innovation will ensure your new products hit the right notes and don’t fall flat. This is especially useful when they already use your products or services themselves.

Collect customer feedback from influencers
Over 60% of frequent buyers (those who are influenced to buy something on at least a weekly basis) and 41% of Gen Z consumers say they are more likely to share product feedback with an influencer over a brand, per the Influencer Marketing Report.

To make sure those audience learnings aren’t left in comment section purgatory, connect your influencers and customer care teams so you can capture and address that valuable customer feedback. Taking on the labor of responding to customers will also make your influencer partners feel more supported.