This phase ensures that the user who receives a message

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Therefore, the next step is to carry out a good segmentation . finds what they were expecting, with the right information . To do this, creating customer groups based on interests and other data is an effective way of personalizing digital marketing. You will send these groups the message that they are really interested in receiving. 5.- Always work on very specific objectives How to organize an email marketing strategy Another fundamental step when determining how to organize an email marketing strategy is to clearly define the objectives. In fact, if until now you have worked in a disorganized way based on special dates, daily promotions or news from your company, it is one of the mistakes that has not given you good results. You need to spend some time with your marketing and sales team to determine the purpose of each message .


Only then will you be able to select the list that gmx email list will receive it, design the emails, the copy, and so on. 6.- Be very careful with your designs , the key is simplicity How to organize an email marketing strategy And even though you may think that the more flashy and extravagant your emails are, the better results they will get, they can still play tricks on you. So, if you don't want to take any chances and make sure your emails are readable on any device and fit any theme, it's best to use templates . But where can you find them? The easiest way, again, is to use an email marketing platform that has templates that allow you to create custom designs. As you can see, MDirector has a varied catalogue of templates that are highlighted by categories and themes .