When managing your e-commerce payment

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Product Management: This will allow you to register new products in your digital catalog; on many platforms you can do this in bulk, you can categorize them and configure filters such as color, price range or size.
Order Management: With this option you will be able to process your customers' orders. This should include order tracking, email notifications to users, and the shipping service.
Returns management: keep track of returns made by your customers, including return types and rules, create and approve requests, send the corresponding return guides and update the statuses.
Payments
An important part of e-commerce platforms is the payment processor. This tool allows users to make payments for their respective purchase orders. Although it may seem like a simple tool, the reality is that it is usually chief vp sales marketing officers email lists quite complex, since different configurations must be applied that include the currency in which the transaction will be made, the different payment methods, and the tax systems.
system, you should be aware of the third-party payment services that you can integrate into the platform. The ones that are commonly used in these virtual stores are:

Credit cards
Debit cards
Paypal
Security
In order to gain the trust of each of your users and future clients, you must maintain the highest quality standards.

The cost you have to pay for a data breach is high, and we're not talking about money directly. Your brand image would be greatly affected, your store would be perceived as unsafe and they would not have the confidence to provide any personal or payment data, which would be a serious problem for your sales. For this reason, you must make sure that your e-commerce platform maintains a high level of security.

You must confirm that the platform complies with PCI quality standards, which have 12 essential requirements for websites that work with payment gateways.

Another factor to consider is whether your site has an SSL (Secure Sockets Layer) certificate. This certificate allows the web browser to process confidential transactions securely.

To find out if a website has an SSL certificate, you only need to check the web address. For example, if it starts with “http” it does not have this certificate, whereas if it starts with “https” it does have it activated.

Medium
When operating an e-commerce business, one thing is certain: you will face technical problems at some point. Although you can do everything possible to minimize the problems, sooner or later one will appear that will affect your e-commerce business. In many cases, the technical support service offered by the platform manufacturer will help you solve many of these problems in a short time.

You should start by reading the platform's online documentation to evaluate its support service. They should contain a large number of frequently asked questions, troubleshooting guides, and changelogs.

An indicator that provides confidence in support services is that the platform contains forums and question and answer chats where you can also receive support from other users who may have had the same problems as you.

SEO (Search Engine Optimization)
Marketing specialists believe that applying a good SEO strategy is much more effective than paid advertising in attracting traffic to your website.

When choosing an e-commerce platform, you should make sure that it offers user-friendly features to boost your website's SEO.

The most basic Search Engine Optimization features that the platform should offer you are:

Modify URLs
Select Keywords
Edit Meta Titles
Edit meta descriptions
Data consolidation
If you don't have the option to measure the performance of your e-commerce, you won't be able to apply optimizations to your sales funnel .

You should ensure that the e-commerce platform allows you to collect and store data or allows you to integrate with web analytics tools, such as Google Analytics.

If you don't know what a sales funnel is, we invite you to take our Conversion Funnel Expert Certification.