What is a sales funnel ?

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A sales funnel, also known as a sales funnel or conversion funnel, is a model that describes the journey that potential customers take from the first contact with the brand to making a purchase. Understanding this concept allows you to understand and optimize the process of converting leads (potential customers) into real customers.

It is necessary to understand the needs and doubts that the user has at each stage of their purchasing process and to provide a quality response based on those doubts. We emphasize again that the fundamental step to understand this is a correct analysis of keywords and design of buyer persona.

2.a Stages of a sales funnel
The sales funnel is made up of several stages, each of which represents a fishing and forestry email database list different level of customer engagement and knowledge about the product or service. The most common stages of the sales funnel are:

Awareness

Description: At this stage, potential customers discover the existence of your brand, product or service.
Objective: Attract attention and generate interest.
Interest (Interest)

Description: Prospects are starting to show interest in what you offer and are looking for more information. They need to learn more about the brand and its products or services.
Objective: To educate and maintain interest.
Consideration

Description: Potential customers are considering your product or service alongside other options. It's critical to give them reasons to choose you over your competitors.
Objective: Position your offer as the best option.
Intention (Intent)

Description: Prospects have a strong purchase intention and are in the final phase of decision making. It is essential that the offer is clear, easy and attractive so that the user does not hesitate.
Objective: Facilitate the purchasing decision.
Purchase

Description: The customer makes the purchase of the product or service.
Objective: Complete the transaction successfully.
Loyalty

Description: The customer has made a purchase and now you need to keep them engaged and satisfied. It is necessary to do remarketing work and stay present in the user's life after the purchase.
Objective: Encourage repeat purchases and brand loyalty.
Advocacy

Description: Satisfied customers become brand advocates and promote your product or service to others.
Objective: Generate references and recommendations.