How to insert pictures in email marketing to increase the open rate?

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When creating email marketing , if you want the email to have a high delivery rate and open rate, inserting pictures is a critical step. Compared with pure text content, the presentation of pictures and texts is often more attractive and appealing, and can more effectively touch the recipients. Therefore, high-quality marketing emails are usually arranged in a combination of pictures and texts. When designing email templates, if you can fully consider the following points, it will help significantly improve the open rate of the email.

1. The image should be highly visually appealing
For example, use bright colors, clear composition, and elements closely related to the subject of the email. For example, if you are sending an email to a gourmet restaurant, you can insert exquisite pictures of dishes to portugal telegram number database instantly catch the recipient's attention.

2. Make sure your images are sized appropriately
Too large an image will cause the email to load slowly, which may cause the recipient to lose patience and give up reading. Generally speaking, the image width is more suitable between 600-800 pixels, and the file size is controlled between 100-300KB, which can ensure clarity without affecting the loading speed.

3. Image format and link
When images are included in emails as attachments, the email is likely to be identified as spam. Therefore, it is better to embed the images directly into the email body rather than sending them as attachments. If you really need to use attachments, it is best to add them as links to the email. This reduces the risk of emails being misidentified as spam and ensures that the emails can be successfully delivered to the recipients and viewed and processed normally.