How to rank on Google: On-Page SEO

[tongfkymm44]

Entering into the more technical side of SEO, now that we know what users are looking for and what Google wants to show, it is time to adapt our website. There are many factors that Google takes into account to navigate your website well and what you are dealing with and, consequently, give you more relevance for certain topics. In this article we will not go into detail about them but if you want to delve deeper into the subject, I leave you this article on how to do an SEO audit .

Accessibility
Google crawls the internet with robots that process the information they find in a fronk oil email database list certain way. The first thing you need to do is make sure that your website does not make it difficult for Google bots to access your content. If they can't access it, you won't rank.

The most important thing you should know about this is:

That the pages that contain your relevant content are not blocked via robots.txt or meta robots with a noindex,nofollow
Make sure your content is in a programming language that Google processes well. If you use Javascript, for example, use professional tools to make sure that Google is processing it correctly.
Web architecture
It is important to have a page for each search intent you want to rank for on Google. Again, if there is no page on a topic, it will be impossible for you to appear for it.

As the term architecture implies, the hierarchy and internal linking of these pages are important. As I mentioned in the previous point, Google navigates through links so it is very important that the pages of your website link to each other for two reasons:

Let Google find your relevant content
That Google is able to discover the relationship between them and their hierarchies (internal transfer of authority)
As you can imagine, this aspect is much simpler on websites with few pages, but as the website grows it becomes more complicated and becomes much more relevant. For this reason, it is vital to plan all this from the conceptualization stage of the website itself, since if it is done once the website is done, your SEO professional will probably ask you to make some adjustments that can be somewhat traumatic.

Page Content and On Page Elements
Once you know what intentions you want to attack, the pages you are going to create and how the website architecture is going to be structured, it is time to focus on the content and structure of each of the pages (or each template).

Before you think about what you want to convey, put the user first. Stop and think about what they are looking for and what their concerns and needs are. Then think about how you can help them and, from there, start creating original content that adds value to them. If you do this, the rest will follow.

As for the most relevant On Page elements that you should take into account when structuring a page/template are:

Headings
Internal linking
Images, tables, interactive resources,..
Rich snippets (schema)
Loading speed
It's a good thing that users have a good experience on your website, according to the recent Google algorithm data leak , it's increasingly important for Google to rank you.