More AI in Google Search with the announcement of Ai Overview

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What is AI Overview
Ai Overview is an AI technology from Google's search engine that will make searching easier for users by using Artificial Intelligence to speed up the presentation of the answer to a query.

This is a feature that responds directly to the user in the search engine, avoiding the user having to navigate between the classic blue links.

It is a step forward compared to everything we have experienced in recent gambling mailing lists months with SGE. The model promises to resolve very long-tail queries. Really long ones, as you can see in this image.

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AI Overview example

Other features they have announced are as follows:

It helps when planning tasks or actions. In the example they shared, you can see how they plan a series of easy-to-prepare meals using the search engine.
Get inspired through ad hoc, categorized search results with AI-generated headlines to help you organize your information
Google Search Through Video with AI Overviews
This has been really amazing. In the example they used, they asked directly with a video through Google Lens in the search engine how to fix a record player and the AI ​​generated a response directly in the search engine. Of course, adding some links.

Some SEOs' response to everything Google just published
The impact on the SEO community and the marketing world in general has been remarkable.

Some SEOs such as Juan Gonzalez Villa have pointed out the fact that trying to answer such precise questions directly from the search engine on the part of Google will lead the search engine to invent a lot of information.

Others, such as Barry Schwartz, have spoken out in reputable media such as Search Engine Land with somewhat worrying messages. In fact, the main problem is the one we are going to see below.

It will be very difficult to measure the impact of Google AI Overview results on websites
Google itself has assured that it will begin to include information on impressions and clicks in Google Search Console soon, but that it will not be possible to distinguish between the responses generated by the traditional search engine and AI Overview.

When measuring the impact on websites, this fact is going to be problematic.

However, Google itself has also confirmed that the CTR on links in AI Overview results is higher than that of “normal” results, in a similar way to what happens with rich results.

What is clear is that the AI ​​engine in Google search is not going to stop. We are witnessing an evolution of the search engine whether we like it or not.