20 tips to optimize your landing page and get better conversions

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it is, the success of the campaign will be measured by its ability to convert visitors into customers. Your landing page will be the most important element to maximize conversions, increase sales and achieve your KPIs.

Check out our latest webinar where we explain 20 ways to improve your landing page performance.

From initial setup to content and design, here are 20 best practices for optimizing your landing page:

Initial configuration (technical and structural)
1. Test, over and over again (and learn from them).
Testing different configurations is the best way to improve your landing page results. Run A/B tests and experiment with different versions to find out which one performs best. Stick to changing one variable at a time, whether it’s the main image, headline, or CTA. If you test too many variables at once, it will be difficult to identify what can be improved.

2. Follow the right KPIs
By identifying the most relevant KPIs for your business from the start, you can design your landing page around them. Take your time to think about and choose the goals your landing page can meet. The fewer different goals each page has, the better. Monitor your KPIs regularly and use A/B testing to refine and improve performance.

3. Optimize for mobile first
Mobile usage has officially surpassed desktop usage. Therefore, mobile optimization is crucial. Make sure your landing page is mobile-friendly and offers a smooth user experience on all types of devices. Make sure to test on both iOS and Android.

4. Optimize your website's loading speed
In its search engine results (SERPs), Google ranks websites based on several factors, includ purchasing directors email database ing loading speed. No one likes having to wait a while for a page to load, so make sure your landing page doesn’t have too many design elements that could slow it down. Designing for loading speed is essential. Customers expect information to be available instantly, and having to wait can result in them losing interest or moving on to a competitor’s site.

Design
5. Design to encourage conversions
Many marketers today want to maximize their ROAS (Return On Ad Spend), so they focus on conversions. If this is your case, make sure that your landing page design is geared towards this performance goal. A simple and clean design combined with a clearly visible CTA will help you maximize conversions.

6. Present a coherent and unified message
Think about how your landing page reflects and reinforces your overall marketing strategy. A cohesive landing page will increase brand awareness and interest in other campaigns. Use the same color scheme and creative ideas used in other content. Don’t forget to adapt the copy to align with your other touchpoints. This will amplify the impact of the landing page as an essential part of the consumer journey.