Excellent return on investment
While most marketing plans will provide you with a decent ROI, one of the best things about SEO is that it will allow your business to take advantage of a truly astronomical ROI. Even though SEO may take a little longer to show you results than other methods of promoting your business, it boasts a close to 15% closing rate.
Compared to traditional marketing, SEO can be 12.5% better. Keep in mind saudi arabia rich man contact number whatsapp number that these results depend on the proper execution of an SEO campaign. Remember that the top results on a search engine usually get the best possible return on investment, so you can't take half measures when working on your SEO.
Improving organic traffic
Organic traffic is always appreciated by businesses on the internet because it is usually more affordable and organic users are also usually more motivated to use your services or buy your products. Since a quality SEO strategy will make it easier to target people whose interests align with your business, you are likely to get better results from your marketing.
This is achieved by gaining information from potential customers based on their search queries, which consist of keywords. If their keywords match what you offer, then they will be directed to your website. Ultimately, SEO is less like a shot in the dark and more like a carefully aimed sniper shot.
SEO makes your business more credible
Trust is one of the key elements in establishing a quality relationship between a customer and a business, and SEO can make you appear much more trustworthy. This has to do primarily with the perception people have of companies that appear first in search results on sites like Google or Bing.
Even if someone understands how SEO works, a higher ranking subconsciously works on the customer's brain and makes them think that your business is more credible. In addition to trusting your company, people trust the workings of search engine logic, so most people won't go past the first page.Google is committed to placing high-value content at the top of its search results. In an attempt to counter SEO techniques that try to trick the algorithm, Google has designed the EAT concept to improve the search experience and rank websites with expertise, authority, and trust better than those without.
To ensure that only the highest quality content reaches the top of search results, Google has set the bar high and now looks at everything. You can't get away with just entering the right keywords and perfect meta descriptions. Average content just won't cut it.
What is EAT?
EAT is an acronym that stands for "expertise, authoritativeness, trustworthiness." This term comes from Google's Search Quality Rater Guidelines and reflects the three qualities that Google looks for when determining the quality of a web page.
This is not an algorithm, but rather a framework used by Search Quality Evaluators to provide feedback to Google to improve the search experience. It is documented in the Google Search Quality Evaluator Guidelines (QRG) and ensures the effectiveness of Google's ranking algorithm.
For any website that sells products or provides information that may impact users’ happiness, health, financial stability, or safety, Google wants to make sure they are providing accurate and relevant information. Typically, these are B2B or YMYL (Your Money, Your Life) websites that may impact a person’s well-being. The search engine has a responsibility to ensure that the information obtained through Google is useful, diverse, credible, accurate, and not misleading.
Why is it important?
If you're no stranger to Google's search algorithms, you'll know that Google prioritizes one thing: delivering an optimized customer journey and experience. Google has changed the SEO game, and now, the path to domain authority is ensuring that your site can deliver what it promises. Your SEO strategy can't just be a way to increase traffic to your website. It needs to have high-quality content written by an expert, and your site needs to provide a great search experience.
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You have to convince Google that your content is legitimate and that none of it is potentially harmful to a search engine.