second-screenFor companies running TV campaigns, using a second screen is ideal. Since many viewers switch screens during commercials, advertising efforts put into TV can become wasted.
That's why potential consumers need to find what they're sri lanka whatsapp number database missing. The key is digital TV and synchronized advertising.
This can be achieved through audience interaction via polls, comments and simultaneous advertising.
In the latter case, the success of the campaign lies in the synchronization of both devices. And for this, the necessary technology and tools will be used .
Most of the time, Automatic Content Recognition (ACR) is used , which is responsible for capturing and analyzing commercials as soon as they are televised.
This also allows it to be paired with analytics, so that digital campaigns can be activated that are synchronized with TV advertising. For example, they can be paired with SEA (Search Engine Advertising) campaigns.
The ideal outcome is that the message has increased exposure on the additional screens. This means that the viewer would still see the advertisement, even if he or she is not watching TV and has changed the device.
Repetition is also key to advertising memorization, and it is best to be able to measure the impact of the campaign once the online connection has been established.
They can be tracked through the website's KPI. And with this we have a much more realistic analysis of customer behavior, with more transparent results.