Why work on SEO in tourism companies?

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Let's suppose that Google is a supermarket. The products and services of the tourist companies would be the equivalent of the physical products on the shelves and aisles of each section of the supermarket. And you will agree with me, dear reader, that what is most visible is bought more, right? That's it.

Doing SEO would be, in our example, placing, or rather, positioning our products and services on the shelves where we know they will have greater visibility (traffic and visits) and, therefore, are more likely to be purchased.

That's why being well positioned on Google is essential for users to find you . And this need is accentuated depending on the sector of activity in which we find ourselves.

However, positioning or appearing in the top positions for the main keywords in hospital contact email database some sectors is not easy, as my colleague Fernando Lens indicates in his article on SEO for insurers.

The tourism sector is probably another of the sectors where competition is fiercest . That is precisely why it is important to work on SEO in companies in the tourism sector: In the travel and tourism sector, SEO opens up a world of possibilities (and that's the right way to say it).

What do I do to make Google like me?
To know how to be attractive to Google, we first need to know what the king of online search engines likes . To do this, there are some manuals on factors that must be taken into account in a website in order to position it better. Just to give an example, Quiero que mi empresa viene en Google by Sico de Andrés , one of the most prominent SEO professionals in Spain, is one of the most successful.

Improve your SEO!
Conducting good keyword research, optimizing the titles of the website that appear in the SERP (Search Engine Results Page), having a good meta description or avoiding duplications on the website are some of the best practices that help to position better in the searches that Internet users do on Google.

Google is also increasingly interested in initiatives that seek to adapt to user searches and language. So you should not forget that you are writing for people, under Google's rules, not the other way around.

Focus on the user. It is important to keep Google happy, but don't lose sight of the people who search through it. In the end, that is something that it also likes. It is very interesting to put the focus on what the user is looking for . Because the easier it is for people to find the tourist service they are looking for, the better the results will be for the businesses that offer it.

A good way to improve your SEO positioning strategy is to observe how the client-user searches for information about tourist goods and services on Google. This can give us clues about what we are doing well and what we can improve.

On the other hand, it is also essential to know what Google does not like in order to avoid doing it. The most famous search engine in the world penalizes bad practices and black hat. What is that? Very good question.

Black hat SEO is a set of practices that aim to manipulate Google's algorithm. As you've probably already guessed, you should avoid falling into temptation. Good SEO yields results in the medium and long term.

Now that you know, in general, what is good and what is not, what is good and what is bad, we can move on to the crux of the matter: positioning tourism products on Google.