What is after sales service

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Product-support services, or after-sales customer service, is a set of services that are provided by a seller after the sale of its products.

This includes installation and commissioning work, supply of spare parts, technical service, repair, etc. In addition, in the case of sales of complex technical devices and equipment, after-sales service is an integral part of marketing and contains the potential for additional income for the company. Such a strategy in organizing after-sales service allows the business to increase its competitiveness.

After-sales service increases the number of touchpoints with the consumer, helps maintain feedback with him and use this information in a timely manner to improve the quality of the armenia mobile phone numbers database product.

Quality assurance

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The cost of such service may be:

included in the price of the product,

paid by separate invoice.

Quality after-sales service increases customer loyalty and can therefore take your business to the next level because:

A consumer who has already purchased a product is more likely to make repeat purchases.

The cost of making sales to existing customers is significantly less than the cost of attracting new ones.

Regular customers provide stability during periods of seasonal decline or economic crisis.

Retaining an existing customer costs on average 5-7 times less than attracting a new one. A customer who has had a positive experience with your company is more likely to come back to you. While finding new customers requires additional costs for marketing research, advertising, sales support and other related expenses. The average check for regular customers is 3 times higher than for new customers, since they are already familiar with the product and trust the supplier. You must admit, the difference in numbers is quite noticeable.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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