The following factors influence the ranking of a website:

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An Internet user can get to a specific site through a search engine. The higher the position of a web portal in the ranking for a particular request, the more likely it is that the visitor will choose this resource.

We use search systems.


age of the site;

number of pages;

user-friendly interface;

availability of high-quality and unique bahrain mobile phone numbers database content.

Usually, the sites that appear on the first page of the search engine (top 10) come into the users' field of view. Statistics show that a person trusts a resource that is reflected in organic results more than contextual advertising. Search engine optimization also has its drawbacks. It requires monetary investment, but the method does not give an instant result.

Catalogs.

Examples:

Yandex.Catalog – yaca.yandex.ru.

DMOZ – dmoz.org.

YELL – ru.

Contextual advertising.

An expensive but effective method of attracting customers. The cost is calculated based on the cost per click and the number of clicks to the site. A block with contextual advertising pops up when a user types a query into a search engine. The phrase placed in the ad must match the content of the site (be relevant).

Contextual advertising

Context gives a quick result, however, due to the conditions of the auction system and high competition, the costs of this type of advertising can be very high. Thus, for certain queries, the price per click can reach hundreds and thousands of rubles.

Advertising in social networks.

This method of finding and attracting clients is based on the use of targeting, i.e. broadcasting an advertising post to a specific group of users. The audience that will see the offer may be narrow, but the ad will have a high conversion. The disadvantage of targeted advertising is that you can "drain" the budget in a very short period.

Advertising in social networks

Today, many thematic communities offer their platforms for advertising. The marketer's task is to choose a group that is interesting to the target audience. For example, a large city public.

Thematic portals.

There are many entertainment portals that do not conduct any commercial activity, but earn money exclusively by selling advertising space. For example, a user comes in to read the news and sees many banners around the article. You can find out the terms of placement directly from the administrator (advertising department). On many sites, the price list is freely available.

If the website's topic is close to the company's area of ​​activity, expect high conversion.

Before buying an ad space, remember about "banner blindness". When a portal is overloaded with ads, the probability that a user will notice your ad is low. Experts recommend testing different Internet platforms.

Read also!

"Holiday Marketing: Attracting Clients with or without a Reason"
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Advertising mailings.

Services offer an email newsletter service to an existing database. The company only needs to contact the administrator and discuss the terms of cooperation. This marketing method shows high results, since the letters are sent to the mail of representatives of the target audience.

Affiliate program.

Affiliate program

This method of attracting clients is also based on cooperation with thematic portals and mailing services. However, in this case, the placement is free, and post-payment will occur for each attracted client: a person on the partner site saw an ad and made an order. The benefit from the "affiliate program" is obvious: participation in it does not require initial investments, since the principle of "payment for results" works.

Engagement in the game (gamification).

Social networks and mobile applications are often used to generate a desire to buy a product in users, thereby stimulating sales. Most modern marketing tools are aimed at increasing profits, and the issue of audience engagement is practically not paid attention to. Such methods are called "frontal".

There are ways to attract customers in a different way: they generate interest and positive emotions.

Example. The well-known American coffee shop chain Starbucks has developed a mobile app that simplifies the purchasing process. You can pay for your order not only with cash or a card, but also with accumulated bonuses. The system also includes a partnership scheme with Lyft (a taxi service): you can pay at the coffee shop with the points accumulated for your trips.

In addition, customers who buy coffee before noon receive a free cold drink after lunch, thus encouraging customers to return.

Conducting entertainment events (shows).