Main channels of customer acquisition in the B2C segment

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But don't get hung up on the desire to lasso a big animal. Don't lose sight of even the smallest retail customer. Always allow for the possibility that a single customer may eventually bring in a large company.

Each channel for attracting clients has its own characteristics, everything depends on the way of doing business. There are situations when in some conditions a method of attracting clients works perfectly and is intensively exploited, while in others it is completely ineffective. Let's try to consider the basic channels of attracting changsha mobile phone numbers database clients that are acceptable for different cases.

Bright signboard

The location of the enterprise is of great importance in attracting customers.

This form of outdoor advertising decorates the facade of retail outlets, food service establishments or a certain service (salons, restaurants, supermarkets), and serves to attract visitors. Alternatively, the sign can be placed several meters in front of the entrance to the establishment.

Having seen the sign, the public understands what kind of services can be obtained in this place. If the enterprise is located far from human flows, its managers are forced to search for and attract clients themselves.


Advertising in the surrounding area

A map of the territory will help attract additional traffic to a retail establishment. It is necessary for working with the target audience. The map takes into account the location of the point of sale/service and places of accumulation or active movement of people. In nearby busy places, signs are placed that redirect potential consumers to the desired location. There is no fundamental difference whether the sign is fixed to a wall, a pole or installed separately - the conditions are dictated by its location.


Advertising around the city using billboards

Large-format advertising posters or billboards have proven to be a good channel for attracting customers. Visual advertising boards serve brand recognition and greater attendance, since in addition to the list of services, they contain the exact coordinates of the establishment.

Of course, a billboard with capacious information installed in the right place can arouse genuine interest in people. It is necessary to consider who the advertisement is intended for - a driver or passenger of a vehicle who will not have enough time to look at the billboard, or a passerby who has such time.