To help you understand what a pet project

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Is and how to make one, we have prepared a detailed guide based on a real pet project - the Capoeira Daily app

Communicate with users. Some are subject to the pattern "if I think and do this, then others will do the same." This is a subjective feeling, and transferring it to work is a mistake.


If you make guesses about the user's needs and problems based only on personal experience or your immediate environment, you will end up with a product that almost no one needs. So start with Customer research - after ten interviews it will become clearer what to do.

Brush up on your technical skills. There are things you need to know at a basic level. italy email list My favorite interview question is: “How does the Internet work?” Half of the candidates can’t answer this, despite three years of experience as an Internet project manager.


You also need to be able to work with numbers and metrics. Understand what probability is and know how to calculate retention.

You don't have to be able to write code or have development experience. You don't have to be a techie to move into product management. I know product managers who came to the profession from marketing and design without a technical background. But you should understand how everything works and be on the same page with the team.