Semrush, Backlink Audit, overview
You can dig deeper into this tool's reports to examine your top referring domains and backlink-related metrics, such as Authority Score and Toxicity Score .
Semrush, Backlink Audit, Top 100 Referring Domains
You can also integrate with Google Search Console to make sure you don't miss any backlinks pointing to your site.
The goal is to get backlinks from high authority sites that are relevant to your website. Here are some factors that can help you determine if your site is receiving quality backlinks:
A high number of referring domains
Its location on the page (the higher on the page, the better)
If they are contextual backlinks (links surrounded by related content on the page)
If it contains relevant anchor text
Recall that Google measures authority through its PageRank dentist data algorithm, but this is no longer a public metric since they stopped updating, and subsequently removed, their PageRank toolbar in 2016.
When evaluating whether a link is high quality or not, consider factors such as credibility, quality of content, and its value to users.
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Toxic links (unnatural links)
Bad links can hurt your website's ability to rank or negatively impact the rankings you've already achieved. "Bad" links are often referred to as toxic or unnatural links.
Toxic backlinks , which usually come from low-quality or suspicious websites, directly violate Google's Webmaster Guidelines and have no other purpose than to attempt to manipulate search engine rankings.