The digital revolution of design

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The literal translation of link building is nothing more than the construction of links, that is, getting quality links that link to our website, because not everything is worth it. In this case, Dalí and his “let them talk, good or bad, the important thing is that they talk” is not applicable.

To know how to distinguish a quality link, you can follow the criteria below:

link building what is it

Authority : When we talk about the quality of a website, we refer, first of all, legal email leads for sale to the authority it has for Google, that is, its prestige. This quality is easily detectable (from 1 to 100) through the authority of the page (PA) and the authority of the domain (DA), which we can find out thanks to some tools such as MOZ.

Traffic : As with everything related to SEO, traffic is always important. When identifying a quality site, traffic must also be taken into account. Especially to detect possible drops in traffic that may be related to penalties. Use tools such as SEMrush or Sistrix to obtain this data.

Dofollow vs. nofollow : Another aspect to take into account is the type of link we are going to work on. People often make the mistake of thinking that all the links we need to get are dofollow. Wrong! The ideal is to achieve a natural balance between dofollow and nofollow links.

Spam : Returning again to MOZ, we can find out the spam risk that a website has in the eyes of search engines, whether it is low (from 1 to 4), medium (from 4 to 7) or high (from 8 to 17).

Theme : Although this is not a criterion for the site in question, it is an aspect to consider, since it will be more natural if the link we obtain belongs to a website that has a similar theme or is in line with the theme of our project.

How to: Linkbuilding Strategies
Grow with us!
The methodology of link building work is varied, although it is always necessary to try to make it as natural as possible. Among the most popular strategies we can highlight the following:

Media – These are the legendary traditional communication campaigns that range from the launch of an advertising spot to the dissemination of a press release, including the organisation of an event, the awarding of prizes, etc.

link building what is it

King of kings: content – ​​As always, the king of kings: content. There is nothing easier to spread than quality content. This is known as linkbaiting, a way of getting links by attracting the attention of users through new forms of communication: infographics, interviews, videos, etc.

#SocialNetworks – Due to their undeniable power, we must not ignore social networks, and the diffusion and evaluations we receive on them also affect our positioning.

Sponsorship – Whether through buying links, exchanging products or organizing contests on quality thematic websites, sponsorship remains one of the fastest ways to link building, although not the only one.

When to do link building?
The best time to start a link building strategy is when we are working on a new project. Building links around a site will help its organic positioning, as we have said, but when dealing with a new website, it will be much easier to control the quality and quantity of links that link to us and will link to us from the beginning.

The frequency of obtaining these links is also decisive, as is the quantity. More is not always better. In link building, sometimes, it is better to focus our efforts on obtaining few links, but of quality, and with a natural growth that is in line with the project.

Why work on link building?
And finally, why do link building? As we have been saying throughout this article, the importance of working on link building in our online projects is vital to achieve better organic positioning.

We must not forget that when we aim to improve the SEO of our website, we cannot only focus on the elements that make it up, but also on everything that surrounds it and that can benefit or harm its race to the first position, that is, Off Page SEO.