Firstly, the Product Owner is responsible for assessing the progress of services and features during a single sprint. Secondly, he or she defines metrics, conversions, growth rates and forecasts for them for the period ahead on a daily basis. This provides an understanding of how intermediate results lead to the achievement of long-term goals set for a month or quarter.
Evaluating progress across multiple parameters
Thirdly, every week the Product Owner monitors the work done by sellers, analysts, support service and other team specialists. For these specialists, this period is optimal to see the clear progress of their activities. It is important to maintain the regularity of this monitoring and use one format for both its implementation and informing the team. This way the Product Owner gets a clear idea of the stage at which a particular task is.
Formation of product image
How is this achieved? – By having direct marketing with fantuan database a wide range of information. To do this, the Product Owner collects feedback from other team leaders, users, designers, analysts, etc. But it is not enough to imagine what the product should be. It is important that all team members, as well as stakeholders, share this point of view.
To do this, the Product Owner collects reasoned arguments as to why the product should be exactly this way, provides analytical data, explains what the end user will get by connecting this or that service. Also, according to this logic, he describes in detail the sequence of implementation of all tasks.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Where to look for Product Owner
The profession of a product owner is still quite unusual for the Russian IT market. Most specialized companies experience a shortage of experienced and competent specialists in this field. They have no choice but to hire candidates with similar professional responsibilities and provide them with additional education during their work. Finding an effective Product Owner is a rather labor-intensive task, given the specifics of working in Agile methods and the list of professional requirements for the candidate.
However, there are several working options where you can find a worthy specialist for your company:
Recruitment sites
One of the largest services – hh.ru – offers about two and a half thousand resumes of product owners in all cities of Russia. To understand which of the candidates is worth inviting for an interview, look through their portfolio.
Headhunting
The "headhunter" should be careful and act thoughtfully. Start negotiations with the desired specialist only if you know for sure that he is highly effective and achieves the results you need. You can contact him via social networks. When meeting, do not lay out all your cards, tell about the project in such a way as to interest, but not to give away important information.