Today, more than ever, the variety of telephone plans means that people are buying new numbers and deactivating others, creating a constant challenge for companies that want to keep their customer databases up to date; even more so now that it is more than common to have more than one smartphone, that is, more than one number per inhabitant.
To better understand contact bases and their impact on companies, continue reading!
WHAT IS A DATABASE?
In short, a database is a resource for storing and organizing information that is structured in a consistent, protected and accessible manner. A database can store elements on any subject or purpose, meaning that most companies will have, at the very least, databases related to: customers, products/services, suppliers and employees.
As for databases related to the company internally, such as employees and products/services, it is easier to have control, after all, we are talking about direct contact with the source of this information. However, as for databases related to the company externally, such as suppliers and customers, greater attention and greater effort are uk whatsapp data required to keep them updated, as people change their information constantly: phone number, email, address... It may even seem morbid to say, but there may be customers who have already passed away in your database and you don't even know it.
HOW IMPORTANT IS THE DATABASE FOR THE COMPANY?
A well-structured and up-to-date database enables the company to draw up an accurate profile of customers, employees, suppliers and products/services. This information, when related through the system, becomes valuable content that helps in decision-making to achieve success in its strategies.
All of the databases mentioned above are important, but perhaps the most important is your customer database, or contact database, as it will allow you to understand the consumer profile, examine their consumption habits and, based on this, outline strategies for retaining these customers, making them loyal to the brand.
WHAT IMPACTS CAN AN OUTDATED CONTACT BASE HAVE ON THE COMPANY?
To begin with: loss. An outdated database can cost a lot.
Think about it, you may be directing your efforts to contact a customer who “doesn’t exist”, at least not with the data you currently have, since they may have changed their phone number or email, for example. Now think about it, since you are not able to reach all the contacts in your database: how much are you losing or failing to gain by not having up-to-date data about your customers?
HOW TO KEEP THE COMPANY'S CONTACT BASE ALWAYS UPDATED?
To do this, TACTIUM has a tool that will come in handy and you will never again suffer losses caused by contacting customers who no longer exist. This tool is Validafone , TACTIUM's telephone number validation solution.