Up sale and down sale .

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n the future, the client will understand that they are dealing with a professional and will be more willing to buy more expensive products. At each stage, you can increase the value of the product, thereby increasing its cost. The main thing is to choose the right audience and control the quality of your beauty salon services.


Up sale is a tool for expanding the product russia mobile phone numbers database or service that a client wants to buy. In this case, a person can take a basic set or upgrade their capabilities to VIP.

Down sale is a way to reduce the cost of services packaging so that the client buys them here and now. If the buyer has doubts or cannot afford more expensive products, then a large service can be broken down into several small ones and start with the basic one.

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Expansion of the product line .

A modern person values ​​their time and comfort. What explains the high popularity of Amazon? Because it has everything. Of course, you can find it cheaper and in more than one place. The same applies to beauty industry services. The more goods and services, the higher the average bill. A person goes to a beauty salon where everything is available at once, where you can style and dye your hair, get a manicure, pedicure, massage, etc.

Expand your range and your capabilities at least quarterly, learn to predict what the visitor wants. Do not forget that after the first visit, he does not disappear anywhere. He, as before, is your potential client, who in the near future, most likely, will make a purchase from you again. Remember that you are interested in increasing the average bill of the beauty salon, and do not miss your chances.

How not to increase the average bill in a beauty salon
Trying to increase the average bill of a beauty salon, do not try to impose on the client something that he does not need. Sooner or later, he will understand that he has purchased an unnecessary product or that an additional procedure did not bring any effect. That is, the person will realize what, who and how made him pay for something useless. As a result, he will not come to you anymore.

That is, such tactics of increasing the average check of a beauty salon are not only bad manners. Because of this, the company's overall profit decreases, and the costs of advertising events increase. Accordingly, this contradicts the goals that are initially pursued by increasing the average check of a beauty salon.