After giving a welcome note, go on to reinforce a subscriber's decision to subscribe to your emails.
An easy way to do this is to offer a quick “benefits list,” which tells subscribers why joining your email list was a great idea.
For example, you can do a great job explaining the benefits of signing up for your emails, showcasing the subscription benefits in digestible bullet points.
Discount
By offering a discount or some kind of freebie, you create goodwill between your company and your new subscribers.
So, after offering the benefits of subscribing to your list, you can entice them to make purchases.
Clear CTA
Every welcome email should have a clear call to action. The color should distinguish the CTA, as the button, rather than hyperlinked text, makes it prevalent.
It should also convey urgency. The words “Buy Now” inspire recipients to act immediately.
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When welcoming new contacts, it's a good idea to put your product or nursing homes email list service front and center.
After all, your new subscriber asked to learn more about your business or product when they signed up. Give them what they want. Use images to showcase your products in the most eye-catching way possible as part of your welcome email structure.
If you are a service-based business or a non-profit organization, try to use engaging or emotionally evoking images that relate to your business.
Feature a successful and happy client, include a photo of your team or volunteers (who doesn't love a warm welcome?).
Show before and after images, or use clean, flat, simple graphics and complementary colors.
Tips for creating a welcome email
We have already seen previously that welcome emails can be one of the easiest and most effective ways to bring potential customers closer to your products or services.
However, this type of welcome campaign is still used by only a relatively small number of companies. The first few weeks after someone subscribes to your newsletter is the perfect time to introduce your brand and start a dialogue with them.