Entity queries: Searches focused on specific people, places, or things (e.g., "Who is Elon Musk?").
Multimedia queries: Searches that include images, videos, or other media (for example, "Cute cat videos").
How Google uses query ranking
1. Improve understanding of user intent
Query classification allows Google to determine user intent more accurately. For example, distinguishing between a procedural query ("How to fix a car engine") and a descriptive query ("What is a car engine") ensures that search results are tailored to the user's needs.
2. Contextualization of the results
By categorizing queries, Google can adjust the type of buy usa number results displayed:
Procedural Queries: Show step-by-step guides or videos.
Yes/No Questions: Highlight direct answers in featured snippets.
Comparative Consultations: Provide comparison tables or product reviews.
3. Optimizing search functions
Google ranks queries using features like People Also Ask boxes, featured snippets, and knowledge panels to match the type of query.
Why query ranking is important for SEO
1. Development of specific content
Understanding query classification helps content creators tailor their pages to the user's search intent. For example:
Procedural consultations benefit from detailed step-by-step guides.
Yes/No questions require concise answers supported by evidence.
2. Improve visibility in searches
Optimizing your content to fit specific query types increases your chances of appearing in rich results like featured snippets, FAQs, or comparison tables.
3. Improve user engagement
Providing content that matches the query's classification improves user engagement, reduces bounce rates, and improves rankings.
Strategies to optimize query classification