If you follow the above tip for the session start event, you will notice that your session count where the ga_session_number is "1" exactly matches your event count for the first_visit_event.
The user_engagement event fires when a session is first counted as "engaged". There are three ways a session can be counted as engaged:
User Engagement Event
Lasts 10 seconds or more
Has one or more conversion events
If any of these three conditions are true, the session will be gcash data considered engaged. You can see the sessions and engaged sessions in the GA4 "Traffic Acquisition" report below.
GA4 “Traffic Acquisition” report with “Sessions” and “Engaged Sessions” columns highlighted.
Pro tip
elements of a content marketing strategy
1. Audience personas
You can’t truly tell your brand story if you don’t know who you’re telling it to. That’s why the first step is to identify the audience you’re trying to target with your content. There are a few ways to do this:
Survey your existing customers
Research industry trends
Know who you are not trying to target.