What is it? Brand positioning is what will help you stand out from your competitors. It is a unique feature that only you can boast about – it should be liked, help and satisfy the needs of customers.
How to achieve this? Create a first-class product, convenient service, offer a suitable price and quality of materials used. Positioning can be anything, the main thing is that no one else offers it.
The article explains:
Benefits of Brand moj database Positioning
History of brand positioning
The difference between brand strategy and positioning
Types of market positioning
18 Strategies for Brand Positioning in the Market
How to Choose a Brand Positioning Strategy
Choosing a Brand Positioning Strategy Using an Example
Stages of brand positioning
Brand Positioning Map
15 Brand Positioning Tips
Top 5 Books on Brand Positioning
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Benefits of Brand Positioning
When we talk about the positioning of a brand, we mean its image, built by the efforts of marketers in the minds of target consumers. There are various tactics for this in marketing.
Positioning helps differentiate from competitors and increase audience loyalty, as well as its retention. By following a carefully thought-out strategy, an entrepreneur creates a recognizable brand image. By occupying its place in the market in this way, the company motivates target buyers to use its products without hesitation.
Benefits of Brand Positioning
This result is ensured by brand positioning. What exactly this gives can be understood from the advantages of this strategy:
more effective communication of the company's values and benefits to the audience;
increasing customer loyalty to the brand;
strengthening the positive image of the brand;
increasing the level of customer trust in the brand.
History of brand positioning
Branding as a separate marketing direction began to develop during the industrial revolution. Manufactories appeared en masse, their products needed to be positioned. All marketing and advertising tools in effect at that time were aimed at the product and its image.
However, since the beginning of the 20th century (thanks to the industrial boom), companies began to expand their product range, creating more and more unique selling propositions . Competition increased, and products appeared that later became cult. And then, for the first time, such a marketing element as a brand was used, which concentrated the main efforts of marketers around itself. The golden age of the largest brands began, when their promotion was carried out in conditions of weak or completely absent competition.
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Alexander Kuleshov
Alexander Kuleshov
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