If a store's assortment includes products from only one price category, it is extremely difficult to increase the average bill - today's buyers are already accustomed to choosing products from different price ranges, so if you do not provide them with the opportunity to choose, you will most likely not only fail to increase the average bill, but also lose most of your customers.
Therefore, to successfully implement sales, it is necessary to have products with different pricing policies.
In addition to increasing the average check, creating guatemala mobile phone numbers database a number of price groups and product lines will bring you additional bonuses:
A customer who has already made a purchase from you is likely to come to the store again because he trusts you.
Compared to expensive goods, cheaper analogues will look more affordable, and the buyer will be more willing to purchase them.
Having both expensive and cheap product lines is also beneficial because there is a certain category of people who think in terms of price, believing that the higher the price, the better the quality of the product. Such people are more likely to buy an expensive item than its cheap analogue, given that both products are comparable in characteristics and quality and are the same.
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How to increase the average bill in a cafe or restaurant
There are many ways to increase the average bill in a catering establishment. Let's consider the most important of them.
Waiter phrases
If your waiters only use standard, run-of-the-mill phrases when communicating with customers, then most likely you will not be able to increase the average bill. Therefore, it is necessary to conduct special trainings for the staff, where people will have the opportunity to learn what words can be used to encourage a visitor to make an order.
To make it easier for the waiter, it is necessary to make a table of main and additional dishes. Waiters should remember this table and immediately offer the client to try other suitable dishes to the main order. It is also necessary to prepare templates of phrases with which the service staff will advise the client on dishes and drinks.
Some tips for waiters:
Offer a clear, specific alternative. Instead of saying, "Would you like something else to drink?" say, "Tea, coffee, lemonade, or maybe beer?"
Forget negation. The particle "not" should not be in your speech.
Be persistent, make affirmative sentences using the words: I advise, I recommend, try.
Offer specific items : “Try our new product – a signature cocktail from the best bartender in the capital!”
Products/services with different pricing policies
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