I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every mom database manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Internet in the IMC system
The previously discussed integrated communications tools are used at all levels of product or brand promotion. The site provides a unique opportunity to observe how effective the company's tools are, not only those that work online, but also types of real-life marketing.
The main difference between the Internet and other media is the communication model that allows each user to directly engage in dialogue with many other people: subscribers to a social network community, blog readers, website guests, etc. Anyone can express their opinion and instantly receive feedback. It is easier to find like-minded people on the Internet, to be active on any issue that interests the user, that is, the Internet audience is initially different from that of printed media, where there is no opportunity to respond to news, text, video and be heard by thousands of other readers. This interactivity explains the high efficiency of integrated communications in the online environment.
Benefits of Integrated Internet Marketing
It is much easier to monitor competitors' actions on the Internet. To track how competitors were moving forward in print media, marketers had to sift through a bunch of newspapers and magazines. Today, all you need to do is enter the appropriate query in the search bar. Moreover, statistics collection systems offer to buy the addresses of platforms visited by users of competing companies' websites.
On the Internet, there are no problems with establishing communication with the audience you are interested in. Your own website, thematic forums, and groups in social networks will do for this.
Benefits of Integrated Internet Marketing
You have a wide choice of ways to present your content: article, post, video, survey, etc. This significantly expands your reach as everyone will find a format that suits them.
On the Internet, it is easier to change prices in response to customer actions. In an online store, you can set up automatic recalculation of discounts: with each item added to the basket, it will increase.
In the web environment, it is easy to find sites where your target audience intersects with related groups of potential buyers who may also be interested in your product.
The Internet provides a unique opportunity to personalize your sales offer. With the help of banner advertising, you show the user exactly those items from a wide range that he is most likely to buy.
Types of integrated communications used with the help of digital technologies are divided into active and passive . The first group includes banner and contextual advertising, affiliate programs, promotion using email newsletters. The second group includes link exchange, registration of an online platform in search directories and electronic PR contact schemes.