Six tactics to increase customer engagement

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Getting your customers interested in your business and making repeat purchases has always been a challenge. With the power of technology (and a little traditional marketing work), it's much easier to make sure your business is in front of your customers at exactly the right time!

The power of marketing automation
When your software is looking for you, you have more time to spend on your business strategy. These can lead to real business results: more customers, higher quality leads, and faster time to reorder. Some commonly used tactics include:

Sending push notifications through your mobile app when your customer manufacturing email database list approaches your reorder point
Automate email marketing and provide timely offers to your customers based on their order cycle, special events, or any number of other occasions.
Cart abandonment automations can prove particularly powerful when done right. Recover some lost sales from those who could use a nudge to complete checkout!
Marketing automation software linked to your ERP makes targeting and personalization even easier!

To increase customer engagement, don't rule out customer loyalty programs
There's a reason so many companies offer loyalty programs: they work! B2B customers appreciate every dollar saved. Designing a business loyalty program that benefits your customers while increasing your core KPIs can be a game-changer. Some common models your company could use are:

Points-based programs, including those focused on
Earnings, where points are issued for every $1 spent
Order volume, where each order earns a certain amount of points
Combined programs may be more difficult to implement, but they drive both types of growth.
Traditional loyalty programs
Buy X Get X programs are tried and true
Providing ranges with additional benefits can generate incremental revenue as customers are incentivized to spend up to a specific amount.
For proper business accounting, assign a value to your points and be sure to record them on your company's financial statements.

Monitor user experience
Field Sales Analytics Logo
Watch your business results grow!
There are many plugins that can help you find out what customers do on your site. Hotjar tends to be one of the most flexible programs and integrates well with A/B testing tools like Google Optimize. Finding out what exactly users do on your site can help you prioritize site improvements. Even things as simple as button colors or reordering site sections can lead to significant changes. Find out what works for your business!

Artificial intelligence generates real results
AI and machine learning tools are getting smarter every day. Your business can harness the power of these networks! By looking at your sales history, AI networks can predict when your customers will run out of inventory and follow up at exactly the right time. inSitu Sales is incorporating the power of these networks into our field sales app and B2B eCommerce platform and we’re excited to further boost direct store delivery and wholesale business.

Generate online sales offline – it’s easy!
This may seem impossible, but it’s actually quite simple to turn your product packaging into business results. It could be as simple as a QR code or a visual callout, reminding customers of your online store. Even adding a link to your website on the delivery package can lead to incremental sales. For businesses that want easy ways to track the performance of these efforts, consider including specific links that relate to your Analytics setup. If your brand is fun, feel free to do so – do more than just a link that ends in /packaging. For more traditional businesses, a promo code on the packaging can be helpful in your tracking efforts.

Recurring revenue is king
Earning revenue once is good. Earning revenue every month is even better. Depending on your customers, you might consider a fully subscription-based model or a hybrid one where some features are free (or require a one-time payment) and others require an ongoing subscription. These models vary widely and should be tailored to the specific needs of your business. Consider where subscriptions can fit into your business model!

inSitu Sales can generate results for your business
Do you have a direct store delivery operation or wholesale operation? Our B2B eCommerce Storefront solution can drive real results for your business, while syncing with your field sales operation to ensure inventory is always up to date. Whether you use QuickBooks , Xero , or SAP B1 , our route accounting solution can speed up your payment cycle, reduce backoffice work, and optimize your business in real time – all from a single application.