Submit to colleagues for cross-review

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The action plan for different final results is determined at the stage of experiment preparation. Otherwise, questions like: "What to do next? Why did we conduct an A/B test in the first place?" may arise later.



Cross-review is worth conducting when preparing large and important experiments. sweden email list Colleagues will help evaluate all controversial points. They will check how the hypothesis is formulated, whether all metrics that can be affected by the experiment are taken into account, and how correct are the decisions that are planned to be made based on the results.

The template for preparing an experiment , which is published in our Telegram channel, will help you organize the cross-review process . The template systematizes the information needed to set up an A/B test and analyze the results.