What are opportunity keywords and how to use them in your marketing strategy?

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Opportunity keywords are derived keywords in a text that are important for its position in Google. When you use this type of KW in your text, Google interprets that the content is interesting and suitable for more than one search intention.

Jesus Cardenas

Oct 1, 21 | 5 min read
keywords of opportunity
Reading time: 4 minutes
In Digital Marketing there are multiple concepts, elements and aspects that viber database are essential to carry out a successful online campaign. One of them, and one that is rarely talked about online, is opportunity keywords, and in this post we will explain why you need to take advantage of them for your strategies.

What are opportunity keywords?
How do they benefit SEO?
Do they help to climb positions in search engines?
3 Methods to Take Advantage of Opportunity Keywords
How to identify keywords of opportunity?
What are opportunity keywords?
For search engine optimization or SEO , opportunity keywords are derived keywords in a text - that is, they complement the main KW - that Google interprets as also being relevant to the content.

It is a type of keyword that is capable of providing greater context of the quality and relevance of a material so that search engines understand that it has a direct relationship with what is being displayed.

Something curious about them is that, in principle, they are not a term that is planned to be positioned, but Google determines that this content can also be positioned for another keyword due to its breadth and the technical rigor with which it is created.

This means that they are elements capable of producing "residual" traffic due to the positioning generated without having taken any explicit actions to do so. Therefore, it is a factor to which it is very important to pay attention in order to make them part of our strategies.

How do they benefit SEO?
If you haven't figured out how opportunity keywords are able to get you rankings for a KW that wasn't previously intended, don't worry! We understand that it's a relatively new concept that not everyone is familiar with.

Here's the explanation!

Keywords opportunities, as they are known in English, are terms capable of bringing large amounts of traffic to our website through keywords that users —and of course Google— consider relevant at a given time when searching for specific content.

Opportunity keywords allow SEO strategies to accelerate the achievement of results —which we know can take a while if they are based only on organic positioning— since Google interprets that the content is interesting and suitable for more than one search intention.

In this sense, strategically used keywords can increase the level of visibility that a website has. A fact that makes detecting opportunities to take advantage of them in our favor an increasingly present need in marketing teams to generate the greatest possible traffic, the essence of Inbound .

inbound marketing guide
Do they help to climb positions in search engines?
We can safely say that by using opportunity keywords, Google suggests a series of terms that we can and should use so that created content can have more relevance online.

The reason they do help to climb the search engines is that Google recognizes that for a keyword there may be several derived keywords that "push" it up the SERPs.

The effectiveness of opportunity keywords in improving positioning is a proven fact. In addition, another positive fact is that these KW are easier to position than the main ones.

How does this happen?
Look at it this way: there are likely a very large number of sites competing for a keyword. However, keywords of opportunity are overlooked by many, which gives them an advantage to those who see them as a chance to climb to the top of the search results.

For this reason, when you plan your keywords of opportunity for your published blog content , you give Google a signal that your text is now more relevant than before.

By using them to your advantage, you'll be showing search engines that the terms users use to find you are now part of your materials.

3 Methods to Take Advantage of Opportunity Keywords
Having said all of the above, it is time to explain how to use them to gain better positioning.

1. Optimize your content
Once you identify an opportunity keyword that can be useful for you and your blog strategy , optimize your content for it using the momentum it already has for the main KW and try to improve the placement it has.

It is important that this keyword of opportunity is present in the H1 and H2 of the material, as well as being highlighted in bold throughout the text to demonstrate to search engines that this term is also relevant to the user.

2. Optimize the meta and title
Just as H1 and H2 keywords should be used to enhance your text, keywords of opportunity can be leveraged in your website's titles and goals.

Thanks to Google's algorithm, we know that crawlers look at the meta descriptions and titles of content to determine relevance based on search intent. In that sense, gaining visibility through this technique will be a piece of cake.

3. Linkbuilding
Building links based on an opportunity keyword as an anchor will also give a lot of strength to your strategy and allow the keyword to gain weight within the SERPs.

As a final tip, it is essential that On Page SEO and Off Page SEO are also used to promote positioning through an opportunity keyword.

seo guide
How to identify keywords of opportunity?
To detect potential keyword opportunities that are good for your strategies, there are two ways: waiting for trends and "spying" on your competitors.

Using tools like Ahrefs you can analyze the behavior of your posts and see what other keywords are driving traffic to your website, thus determining your opportunities.

The other way is to use the keywords you want for your content and take the first results to analyze them with some tool, this way you will know which KW are bringing visitors to this website.