How much does an influencer earn

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Finding out how much an influencer charges is just as intriguing as the content they create. Behind every photo and video, there is a strategy, an art, and a figure that might surprise you. As an influencer agency in Madrid , we take you behind the scenes to reveal the prices that influencers charge today. Are you ready to find out the current rates? Let's go for it!

How much does an influencer charge for advertising?
Let's get straight to the point: how much money does a sponsored post make? The answer is: it depends. Yes, we know that's not what you wanted to hear, but it's the truth. The price an influencer charges for an advertising collaboration varies depending on several factors : the number of followers, the engagement rate, the type of content, the duration of the campaign or exclusivity, among others.

For this reason, it is essential to know how to create a good message to collaborate with influencers that takes into account all these aspects and allows reaching a mutually beneficial agreement.

To give you an idea, here is a table with the price ranges that influencers in Spain charge according to their size:

Influencer size

Number of followers

Price range per post

Nano influencer

Up to 5,000

50 € – 150 €

Micro influencer

5,000 – 15,000 // 15,000 – 50,000

€140 – €250 // €200 – €700

Macro influencer

50,000 – 100,000

500 € – 1.200 €

Mega influencer

100,000 – 1M

600 € – 2.500 €

Celebrity influencer

+1M

+2.500 €

Now, these are just indicative prices . Each influencer is different and has their own rates depending on their perceived value, their niche or their negotiating ability.

In addition, many influencers offer packages of several publications or long-term collaborations for a lower price than a one-off action.

8 aspects that affect how much an influencer charges for advertising
As we have already mentioned, there are several factors that influence the final price that an influencer charges for an advertising collaboration. Let's review the most important ones:

Number of followers
The number of followers is one of the most important factors in influencer fees. The more followers an influencer has, the greater their reach and potential to reach a wide audience. Therefore, influencers with a larger number of followers charge higher fees for their collaborations.

However, we shouldn't limit ourselves to the number of followers alone. What's the point of having a bunch of fake or inactive followers who don't interact with the content or generate engagement? Brands prefer to work with influencers who have a real, loyal and engaged audience , even if it's smaller in number.

Engagement rate
This indicator measures the level of interaction and engagement that an influencer generates with their audience, through likes, comments, shares and other metrics.

Influencers with a high engagement rate have a very active and loyal medical insurance leads email lists community that trusts their recommendations and follows their advice. This makes them very valuable influencers for brands, since their capacity to influence is greater.

That's why influencers with high engagement charge higher prices , even if they have fewer followers than others.

Content Type
Creating an ephemeral story on Instagram is not the same as publishing a post on your feed, recording a video on YouTube or writing a blog article. Each format requires a different investment of time and effort, achieving a different impact on the audience.

For example, a video is more expensive to produce than a photo, but it also generates more views and engagement. A sponsored post in the feed has more visibility and permanence than a story, but it can also be perceived as more intrusive.

Campaign duration
A one-off action , such as a post or a mention, will be more affordable than a long-term campaign involving multiple posts and formats.

However, long-term collaborations have their advantages :

They allow for a closer relationship to be created between the influencer and the brand.
It generates a more coherent and credible narrative for the audience.
Many influencers offer discounts and special packages during long-term campaigns.
If you want to know more about how to run an effective influencer campaign , don't miss our article dedicated to this topic.

Exclusiveness
When a brand wants an influencer to work exclusively for it for a period of time and not collaborate with other companies in the same sector, it has to compensate them financially for this.

Exclusivity is interesting for brands that want to strongly associate themselves with an influencer and avoid their image being diluted or confused with that of their competitors. However, it also means a greater investment and a risky bet, since all the eggs are in one basket.

Before demanding exclusivity from an influencer, you should carefully weigh the advantages and disadvantages of influencer marketing and whether it is really worth paying extra for it.

Ability to generate trends
Some influencers have a special talent when it comes to setting trends and being the first to talk about certain topics. They are the so-called “trendsetters” or “early adopters” , who are always up to date and are able to generate conversation and virality with their publications. Among them are some of the 15 most important influencers in Spain , who have demonstrated their ability to create innovative and eye-catching content.

These influencers are highly sought after by brands, as they give a great boost to their products or services , positioning them as innovative. Their ability to create excitement among their audience is an added value that is reflected in their rates.

Having a trendsetter in a campaign increases awareness and effectiveness, but also its cost. Brands must assess whether it is worth making that extra outlay or whether they can obtain similar results with other profiles.

Sector or niche
There are sectors that are more popular and competitive than others, such as fashion, beauty, technology or travel. In these areas, there is a high demand for collaborations from brands and a large supply of influencers competing for them. This means that the most prominent influencers in these sectors charge higher rates, as they have many options to choose from.

On the contrary, in more specialized or less saturated niches , influencers must adjust their prices more in order to be competitive and attract brands.

Platform
Not all digital marketing channels have the same reach, engagement, formats or user profiles. Certain platforms such as Facebook are more massive and generalist , while others are more visual and aspirational (Instagram or TikTok) .

Influencers who succeed on the most popular and sought-after platforms , such as Instagram, YouTube or TikTok, charge higher rates than those who operate on more niche or specialized networks. This is because they have a greater ability to reach a large number of people.

But be careful, this does not mean that influencers must be present on all platforms or that brands must always opt for the most massive ones. Each network has its own characteristics and advantages , being more effective for certain objectives or audiences. The important thing is to choose the right platform for each campaign and adapt the content and budget to it.