Measure and analyze results to improve marketing strategy

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Pillar 2: Content mapping
With content marketing, this is taken a step further when, in phase two, you begin to map out how close a customer is to conversion, and then create content tailored to this perspective.

Einstein quote about personas in content marketing
Pillar 3: Create content


Once the plan is ready, engaging content can mauritius email list be created and published so that it is accessible.

Pillar 4: Distribute content
Distribution of what you have created can be done through outreach marketing such as posting it on social media, other relevant digital channels, or more indirectly through search engines. Inbound marketing, as we talked about earlier, promotes only to potential customers who have already contacted you or who find the company on their own. This means email campaigns, search engine optimization, and by sharing information and knowledge with existing customers.