How to market to Generation Z?

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After all this information, you may be wondering how to adapt this data to your strategy. The best way to connect with Generation Z is through emotional marketing , also known as experiential marketing. In other words, it is important that they identify with the brand and see that you understand their needs.

It is very important that they know the cfo email lists more human side of your company, its history and values. Remember that you must prioritize aesthetics and visuals , preferably through video content , always adapted to the mobile format .

Another very important point already mentioned in relation to marketing strategies for Generation Z is that they do a lot of research before buying any item and rely on user reviews, so customer service must be impeccable and fast. As we have seen, the use of social intelligence will allow you to transform the data obtained from social media into useful information to explore new markets, learn what attracts users and why they make certain purchasing decisions. In addition, with social intelligence you will be able to obtain faster and cheaper research, and it will even help you identify audiences unknown to your brand.

One last point that you should not overlook is constant measurement , taking a look at the metrics provided by both social networks and Google Analytics. This way, you will know first-hand the devices they use to access your profiles or website, as well as the time they spend on the page, the most requested articles and posts, etc.