Translate your content into other languages ​​and make it global with ease

[Ehsanuls55]

Global charities need global visibility. SEO traffic from multiple countries can go a long way towards that goal. Therefore, it is important to implement some international SEO best practices.

The first thing to keep in mind is that ranking high in one country does not necessarily mean getting the same or even similar results in other countries. This is because Google localizes its search results based on the country and language of the query.

Let's take a look at the results of the translation of Oxfam's article on natural disasters. For the English version, the top five countries in terms of keywords and traffic are countries where English search queries are native or very common:

image2 2 11zone

Data via Ahrefs Site Explorer.

And here is the same chart for the Spanish version of the article. We see that chief vp operations email list Spanish-speaking countries dominate the top five.

image4 4 11zone

At the same time, the United States, which ranks number 2 in the English version, ranks number 10 here with only 76 keywords (and all in Spanish).

Here's another interesting fact. It will be easier to rank for keywords in some countries than in others. So if you think a keyword will be too difficult to target in one language, try another language (as long as your organization operates in those countries).

In addition to translating content, here are some things you can do to improve your international search rankings and gain more SEO traffic:

Consider a localized URL structure and use a content delivery network (CDN)
Get links from local sources to your localized content
Link to local sources from your localized content
Please note that Google is not the most popular search engine in some countries.