How to create videos for your content marketing strategy?

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1 Advantages of video
2 How to create videos?
2.1 1. Perform a keyword search
2.2 2. Get inspired!
2.3 3. Prepare the necessary equipment
2.3.1 Camera
2.3.2 Microphone
2.3.3 Light
2.3.4 Prompter
2.3.5 Scenario
2.4 4. Create a script or outline the points that will be covered in your video
2.5 5. Invite other people to record with you
2.6 6. Record the videos
2.7 7. Make a good edition
2.8 8. Put your video on Youtube and use SEO strategies
2.8.1 Some basic tips to improve the SEO of your videos are:
2.9 9. Share your video on your blog, social media and via email marketing
2.10 10. Respond to comments
How to create videos for your content marketing strategyHow to luxembourg whatsapp resource create videos for your content marketing strategy
People are watching more and more videos and are increasingly turning to this type of content. For entrepreneurs, using this strategy represents a powerful tool to reach consumers and connect with their audiences, combining the power of audiovisual storytelling and the reach of the Internet.

In fact, according to the Visual Networking Index presented by Cisco, it is expected that by 2019, 80% of all Internet traffic will be driven by videos.

Therefore, as part of a marketing strategy, audiovisual content offers unique advantages when it comes to connecting with the public. It is easily consumed and shared, it entertains and generates identification, as well as offering a dynamic support for distinctive and original content.

Video content has a unique ability to communicate with a valuable and interested audience , thus contributing to achieving key brand building objectives, from recognition to loyalty.

Having a solid video strategy within your content marketing plan can help improve reach, differentiate you from your competitors, and offer richer and more dynamic content to your audience. That's why, in this post, we're going to give you tips on how to create interesting videos without spending a lot of money.

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Advantages of video
It allows your target audience to trust you more, because they become more familiar with your face and voice.
It is a format that allows you to present your content in a dynamic and fun way.
It can increase the amount of time your blog readers spend on your posts.
It can be monetized on YouTube.
How to create videos?
1. Perform a keyword search
Before you start creating videos, it's important to be very clear about what content your audience wants ; the reason is obvious: there's no point in putting effort into a video or content if no one is interested in watching it.

To do this, you need to research which topics are of greatest interest to your audience, and this is something you can find out through your social media metrics, online forums, keyword queries, etc.

You can use SEMRush, Keywordtool.io or even Google Keyword Planner to see which terms are most searched. Another option is to use Google Trends and find out how the topic you want to address has evolved over time and how in-demand it is.

2. Get inspired!
Once you have selected the topics you will cover in your videos, it is time to get inspired. Looking at existing content on the topic can help.

It's not about copying or stealing ideas, simply taking inspiration to think about how to approach the topic and how you could offer something even better and more complete .