What is it? Target marketing is a set of activities aimed at a very narrow part of the target audience. For example, these could be surfers, chefs or heads of metalworking enterprises.
How to apply? First, conduct market segmentation. Second, select a specific group of clients. And third, complete with positioning. Read more in our article.
The article explains:
What is Target skype database Marketing
Benefits of Targeted Marketing
4 Types of Targeted Marketing Campaigns
The minimum data you need to know about your target audience
Where to get data about the target audience
Preparing to Launch a Targeted Marketing Campaign
3 Steps of Target Marketing
Risk analysis
4 Target Marketing Techniques
3 Mistakes in Measuring the Effect of Targeted Marketing
2 ways to correctly calculate performance indicators
Examples of measuring the impact of targeted marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
What is Target Marketing
The content of target marketing includes a whole range of organizational, analytical, and advertising tools that ensure the successful promotion of products and services on the market.
The targeted marketing strategy ensures sales growth and an increased level of interaction with customers, since it is focused not on an abstract audience, but on consumers with certain qualities and needs, the satisfaction of which is facilitated by a product or service. Increased sales also mean an increase in the profitability of a commercial organization.
The ability to address a specific target group with a commercial offer without spreading yourself too thin across a mass audience, and to create an offer that corresponds specifically to their preferences, predetermines the high productivity of targeted marketing.
What is Target Marketing
Targeted and mass marketing have several key differences from each other:
Mass advertising is aimed at expanding the client base by increasing the audience to which it is delivered. At the same time, personal and group characteristics recede into the background. Simple logic applies: the more people see the advertisement, the more there will be who will be interested in the PR offer.
Targeted marketing is the promotion of