HD-RW-RM
In some places it is similar to SMART, but instead of criteria it takes into account the information blocks of the technical specifications. Provides the employee with all the necessary data, without missing anything.
The abbreviation conveys the sections of a template that is convenient for setting tasks for employees:
Header – title, answers the question “What needs to be done”;
Description – a characteristic twitter database that immerses you in the essence and nuances;
Result – the result describes the points by which the completed task will be assessed;
Way – a path that can provide a hint for a convenient start of completing a task or show its exact instructions with intermediate checkpoints;
Redline – time and degree of importance, determines the priority of the task;
Motivation – motivation shows what benefit the supplier, employee and other stakeholders will receive.
The main difference from the other principles is in the last section. The performer takes the work more seriously, understanding its meaning.
For example, a small group of contextual advertising specialists needs to develop as it grows without consequences in the form of a decrease in quality on each project. This requires standardization of all internal mechanisms. The boss instructs one of the most authoritative members of the group to outline the course of setup in Yandex.Direct.
Here it is important to foresee all possible problems, because the income of the entire team and each individual employee may depend on the accuracy and organization of actions.
Using the HD-RW-RM method, the problem can be formulated as follows:
"Standardize campaign settings in Yandex.Direct."
Title Display the progress of campaign setup in Yandex.Direct
Characteristic It is necessary to standardize all stages of work on the project. It was decided to go from setting up campaigns in Direct due to the greater amount of work in it. We need precise step-by-step instructions that will help both professionals and beginners.
Result After all the actions in Google Docs, there will be a step-by-step algorithm and a checklist, which will become an appendix to similar types of work in the task tracker.
Path Remember your experience – talk about the sequence you use yourself. Mention all the possible difficulties you might encounter. Analyze the material with experienced employees who can increase the effectiveness of individual steps. Present it to newcomers, collect feedback, complete the work, get approval from management.
Time and priority After client projects, this task takes precedence. It would be great if you managed to implement all the information into the process in a month – July 25.
Motivation We are developing. With a ready-made algorithm, campaigns will go faster, but the quality will remain at the highest level, no important moments will be missed. This way we will be able to take on more projects, everyone's income will increase.
The assignment has a high level of importance, since reputation and profit may depend on it, but the performer is a master of his craft, so there is no need to waste time on a detailed explanation of each action.
CLEAR