Off-Page SEO Ranking Factors for Search Engine Ranking

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Off-page SEO refers to optimization techniques that help improve your ranking in SERPs.

10. Social media signals
“Social media signals” simply mean the “likes” a website gets, as well as the brand’s presence on different digital platforms.

Therefore, developing a social media presence for your business or blog is a crucial off-page SEO strategy. Building an active brand or website presence is essential as it will help gain more popularity and allow you to grow, gaining more backlinks, which makes the content more authoritative in the eyes of Google, which translates into a ranking boost over time.

You don't need to be active on all social media platforms, choose the most popular and cio & cto email list engaging ones like Facebook, Twitter, LinkedIn and Instagram that have influence.

10.1 Influential Reach
It takes a lot of effort and time to write high-quality content, but once you create it, everyone has to see it. But what is your plan? How are you going to promote it? Do you have enough followers or subscribers who will re-share your content?

While promoting content seems a bit difficult, there are ways to leverage the process, for example with influencer marketing, to get influencers to share your content with their followers or even a backlink if possible.

To get started, go to BuzzSumo and enter a keyword to see the top-performing content on the internet:

Off-Page SEO Ranking Factors for Search Engine Ranking

This platform will show you who published the article, the website, the total number of shares on Facebook, Twitter, Pinterest and Reddit:

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Through it, you can find millions of influencers, including their social media handles, on BuzzSumo. There are also many other influencer-specific tools to find the perfect match for your influencer campaign, such as:

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