Essential digital marketing tools for entrepreneurs

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If you are a business owner, you know well that, month after month, each year is full of opportunities, growth and challenges, and, if we talk about challenges, there is no doubt that 2020 and so far in 2021 have been the most challenging years in modern times. But, do not lose focus, because the race is precisely about adapting to the situations that surround you and knowing the marketing or digital Mkt tools that help you manage your business.

Aside from the pandemic and world events that are definitely out of your control, there are other elements that you can control. So, you can start using technology, artificial intelligence, and online tools and solutions to make your business’s digital marketing easier and more effective.

Taking all this into consideration, at MIO Digital Agency we want to show you some of the ideal tools for companies and brands of any size, as they focus specifically on social media engagement, branding, day-to-day tasks, and team productivity. Are you ready to get started? Keep reading!

Digital Marketing Tool 1: Listen and engage on social media
Can you imagine how difficult it can be to have to sift through billions of status updates and social cmo email list alerts on major social platforms like Facebook, Twitter, Instagram, and LinkedIn, trying to find mentions of your brand, business, or products? Well, that would be almost impossible!

Even if you were to search for specific keywords , names or hashtags , it would take you quite a bit of time, and at the end of the year, that lost time would also mean lost resources and money.

In times like these, AI, triage technology, and alerts are your best friends. With millions of social updates popping up every second, this is really your only option!

One of the solutions we propose is SentiOne , which has created a social media listening digital marketing tool that allows site owners, brands and businesses to not only receive alerts when their brands or products are mentioned on social media, but also provides them with advanced tracking and engagement.

digital marketing tool

The tool was created to help business owners make decisions based on data, proven brand monitoring, and the social insights that that data provides. In addition to helping organizations monitor mentions of their own brand and products, this solution is great for monitoring digital marketing campaigns, setting up alerts, and tracking unlimited keywords , audience insights, and more.

As more businesses and brands continue to focus their efforts on social media and utilize remarketing (a strategy that allows you to create tailored or personalized ads for users who have previously visited a website) and demographic targeting for ads, social listening (or brand monitoring on social media) and user engagement will also continue to be necessary for everyone.